You need two people who’ve stood where you're standing right now.
People who have built creative businesses.
Felt the weight of being the ones holding it all together.
Missed the signs of burning out.
Fixed broken people and processes, re-activated the joy building
People who have slipped into the sinkholes
— but also uncovered the gold.
We're people who've created cultures where people want to be the best and created the tools, support and trust to let them be amazing.
We got the scars so you don't have to, we've got you're back…
Change things, today.
Straight forward delivery and pricing.
Reality Check
£1,450
Immediate flags on operational, financial and cultural gaps
90-minute strategy session
Pre-call agency data input form
Immediate flags on operational, financial and cultural gaps
Prioritised action roadmap (3–5 key focus areas)
Strategic Reset
£5,750
A full agency diagnostic. Sets the tone. Not just what’s broken — but how to fix it.
Deep dive across Ops, Finance & Culture
Analysis of real time tracking, project margin, tools, team feedback
Clear set of recommendations + priority sequence
90-min delivery session with founder(s)
Option to upgrade to implementation
Implementation Sprint
£9,950
Always tailored to what’s critical NOW
Monthly KPI reporting suite, responsive to agency development
Weekly working sessions (Zoom or in-person hybrid)
Co-building processes, tools, templates, estimates, finance reviews, team workshops
Private Slack/email support between sessions
Includes founder accountability + team coaching where needed
Monthly onsite visit to guide projects with practical assistance
You don’t need ten MBA consultants.
You need two people who’ve walked in your shoes.

Andrew Smith
If you want less stress, want to fall back in love with your agency and have the ambition, I’ve got the plan. I've also recycled over 300,000 supermarket shopping trolleys!
I’m Andrew — A Yorkshire man who knows the creative world inside-out. I've been through several recessions and seen that putting your people first is how you win. I want you and your agency to win and have fun along the way.
I’ve seen brilliant agencies trip up because nobody helped them sort the foundations: the culture, the tech, the numbers, the people - the scaffolding of joy.
I started ANDTHY to change that.
Craig Hunter
If you want to make your agency fly but are worried about crashing, I’ve seen a lot, got the scars and rolled up my sleeves enough times to help you avoid the sink holes.
I cut through the waffle to get results that actually stick, it's about working smart with a sprinkle of creative thinking and a whole heap of experience in building client relationships and rich new business pipelines.
I'm Craig a South African straight talker with a proper knack for marketing and business support.

Get a free 'Reality Check' — let's work together.
A 'free' Reality Check'? Why is it free?
What do you mean by 'Reality Check'? Do you think I might be living in a simulation?
Do I need to prepare anything for my Reality Check?
Why is Andrew's Picture upside down?